Next Gen C is a research project led by the London School of Economics that seeks to conceptualize, measure, and analyze youth participation, as well as the mediating role of digital technologies and datafication in the governance of Colombia’s intermediate cities.

Together with Fundación Despacio and other partner organizations, we developed a visual identity aligned with the communities prioritized by this project. The result is a youthful, digital, urban, and dynamic brand, along with a website that brings this identity to life and serves as a platform to share the research findings, activities, and key insights generated throughout the project.