Sembrando Cali

Sembrando Cali was born in 2020 through a partnership between Granja Tarapacá and Hay Día. We created the name, designed the brand, and led its communications throughout five years of growth. The most significant milestone came in 2025, when we officially handed over the brand to the Network of Huertas Madre, enabling the community to manage it independently. What began as a series of small, dedicated actions evolved into a powerful identity tool for the women and communities cultivating gardens across the city.