How can a food system be transformed through the voices of the people who inhabit it? During 2025, we led a co-creation process alongside young people and women from the Political Advocacy and Ideas Lab.

Moving from the philosophy of the Golden Circle to action on the ground, we brought the campaign #CamináYPrendéElFogón to life. Through murals in public markets, zines, and audiovisual storytelling, we helped transform food sovereignty from a technical concept into a vibrant civic movement, generating more than 22,000 views and inspiring real citizen commitments toward the future of Cali.

Sembrando Cali was born in 2020 through a partnership between Granja Tarapacá and Hay Día. We created the name, designed the brand, and led its communications throughout five years of growth. The most significant milestone came in 2025, when we officially handed over the brand to the Network of Huertas Madre, enabling the community to manage it independently. What began as a series of small, dedicated actions evolved into a powerful identity tool for the women and communities cultivating gardens across the city.

We supported the creation of a brand ecosystem designed to strengthen the livelihoods of women viche producers from Colombia’s Pacific region. We developed three individual viche brands, designed their e-commerce platform, and produced promotional multimedia content. The project focused on connecting ancestral viche traditions with national markets through digital commerce and storytelling tools.