{"id":790,"date":"2026-05-30T17:38:05","date_gmt":"2026-05-30T17:38:05","guid":{"rendered":"https:\/\/haydia.co\/nuevo\/?post_type=estrategicos&#038;p=790"},"modified":"2026-05-30T18:31:36","modified_gmt":"2026-05-30T18:31:36","slug":"la-vicheria","status":"publish","type":"estrategicos","link":"https:\/\/haydia.co\/en\/estrategicos\/la-vicheria\/","title":{"rendered":"La Vicher\u00eda"},"content":{"rendered":"<p class=\"wp-block-paragraph\">We supported the creation of a brand ecosystem designed to strengthen the livelihoods of women viche producers from Colombia\u2019s Pacific region. We developed three individual viche brands, designed their e-commerce platform, and produced promotional multimedia content. The project focused on connecting ancestral viche traditions with national markets through digital commerce and storytelling tools.<\/p>","protected":false},"featured_media":391,"template":"","class_list":["post-790","estrategicos","type-estrategicos","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/haydia.co\/en\/wp-json\/wp\/v2\/estrategicos\/790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haydia.co\/en\/wp-json\/wp\/v2\/estrategicos"}],"about":[{"href":"https:\/\/haydia.co\/en\/wp-json\/wp\/v2\/types\/estrategicos"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haydia.co\/en\/wp-json\/wp\/v2\/media\/391"}],"wp:attachment":[{"href":"https:\/\/haydia.co\/en\/wp-json\/wp\/v2\/media?parent=790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}